Increase Page Authority on Any Website Quickly

You’ve probably heard of page authority, but many people only have a faint idea what the term means. Let’s examine the history and find out how you can improve your WordPress website’s search rankings through boosting your sub-pages. We’ll even check out a useful product that can remove a lot of the time-consuming guesswork from your quest to improve your page’s authority and WordPress SEO rankings.

What is Page Authority, Exactly?

Page Authority (PA, for those “in the know”) is a metric developed by Moz to predict how well a page will rank on various search engines’ result pages (SERPs). One popular way to measure the overall quality of your domain is to run it through Domain Authority. This tool’s metrics will help you determine on a scale from 0-100 how well your site is performing on various search engines.

Why is page authority important? It’s currently an important factor that Google’s algorithm examines to determine a site’s ranking. Even within your own WordPress site design, each page has a hierarchy–the homepage usually has the highest authority, because it’s the first place most people go, unless they know the precise content they’re looking for.

When you write a guest post, the site for which you write it will likely display it prominently on their site. Initially, this will give your site a significant boost, but once your guest post has “rolled off” onto another subpage (one with a lower page authority) this backlink that you built will be practically worthless.

Don’t get discouraged–overall this means less work for you, but probably more research and networking to find the right sites from which to seek reciprocal link-building content. One link from a site with high domain authority means more than dozens of links from pages with little or no page authority.

Improving Page Authority with Backlinks: Pros and Cons

One way that many sites attempt to improve their overall domain authority is to build links.

You’ve probably heard of “reciprocal link-building”, but if you haven’t, it’s essentially just an “I’ll scratch your back if you scratch mine” agreement between two websites or blogs. By on another site, you can link back to your own, and your partner receives the same benefits.

Although this is an effective strategy in certain situations, you shouldn’t make the mistake of relying entirely on guest posts for
Many sites make the mistake of getting their “links or citations” from guest posts or posting them somewhere on their blog.

This boost only lasts for a little while, though–once they publish more posts, yours will likely be booted from their homepage, and thus receive less of a boost from that particular backlink.

Increasing Your Page’s Authority and Ranking with Second-Tier Backlinks

How can you solve these problems without spending a substantial amount of money?

There are many options, but one stands head and shoulders above the rest: building backlinks that lead to (drumroll)…your very own white-hat brand mentions.

Although this is not a strategy you want to utilize on your homepage, it can help you boost the page authority of your various subpages. This is a particularly necessary and effective technique if you have a WordPress blog that you update regularly.

Currently, Google still allows users to boost backlinks with second-tier links is one way how to improve domain authority fast.

Here are three distinct advantages that linking to your own backlinks provides:

  1. Boosts the power of your hard-earned backlinks
  2. Allows these pages to become indexed and spidered regularly
  3. Allows pages to maintain their value, even as they are rolled off of the homepage
  4. This method provides better referral traffic, too.

Boosting Your Links

There are many products designed to boost your already-existing backlinks; currently our favorite is guest posting outreach. It follows a simple process that makes it one of the most effective link-building services we’ve found. Here’s how guest blogging works:

  1. Provide your Link Building Company with Your URL and Optimized Keywords
    Provide the linking expert or link building service with one or more URLs as well as a variety of keywords. Long-tail keywords help a lot–we recommend providing at least twenty.
  2. The Copywrighter Writes a Relevant Article
    The service then produces a contextually-relevant piece of content, in which it will place your link.
  3. Content Distribution
    Once the content has been written and approved, it’s then posted on a number of blogs with high page authority and social promotion metrics.
  4. The Waiting Game…
    Now it’s time to sit back and watch your rankings improve–once the content is widely distributed, chances are that it will get picked up by another RSS feed service.

Finding the Best Value

It seems like everything costs money these days–although simple SEO strategies used to provide dramatic improvements for sites, more and more people catch on to these techniques each year. As Google changes and intensifies their metrics to emphasize quality over quantiy link building has become one of the most important factors in a website’s SERP ranking and in domain authority development.

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