PPC Statistics 2018
These 8 surprising and little-known 2017-2018 PPC statistics stress the importance of refining your landing pages to match visitors intent and to follow Google AdWords policies.
- PPC Traffic converts 50% higher than organic traffic
- 36% of searches have local intent
- 66% of buyer-intent keywords are paid clicks
- An Average of 200% ROI for Paid Advertising
- 65% of Customers Click On Ads When Purchasing
- PPC Ads Can Boost Brand Awareness 80%
- 73% of Marketers Will Increase Their Ad Spend in 2018
- 53% of Paid Clicks are From a Mobile Device
PPC Visitors Are More Likely to Buy
People who visit a website after clicking on a PPC ad are 50 percent more likely to make a purchase compared to visitors who clicked on an organic search result (1). Paid ads are more prominent; some people who do not know the difference between organic and paid ads, nor do they care, as long as they find what they want quickly. Take advantage of visitor’s willingness to buy and make sure that they land on a targeted landing page; do not send visitors to your home page. According to this statistic, you should see appreciably more conversions if you start a PPC campaign. If you do not, do not waste any more money until you research PPC best practices or hire a PPC management firm to take over for you.
Optimize for Local
PPC campaigns optimized for local have an equally impressive ROI when the ads are either relevant to searcher’s physical location or to a location of interest. This statistic backs this up; when people search on Google, 36 percent of their searches are based on location (2). Use Google’s geographical bid modifiers to refine your location and focus on high-performing cities if you are targeting an entire state and use city-specific landing pages.
Take Advantage of Buying Keywords
Pay Per Click (PPC) stats show Google AdWords results receive 65 percent of the clicks that started with buying keywords, while organic results only receive 35 percent (3). Buying keywords include buy and purchase, plus the less obvious cheapest, best price, who sells and get. If you are using these profitable keywords, don’t drop the ball once the visitor lands on your website. You can take the customer to a search page displaying relevant products or a specific product page. Use the search page for high level terms, such as buy cheap women’s boots and sort by lowest price to highest. The single product page is used for specific terms, such as where do I get WordPress statistics. In this case, you might send the visitor to your most popular statistics abut WordPress landing page.
PPC Trends for 2018
1. 53% of Paid Clicks are From a Mobile Device
If you haven’t yet optimized your site for mobile, now is an excellent time to do so, since over half of all clicks in PPC across the spectrum come from a mobile device, and since customers are more ready than ever to leave a site if it isn’t optimized, you’ll want to make sure your customers have a great user experience. Check the loading times, optimize your images to make sure they load fast enough, test the caching, and perform other metrics to check your site. What this also indicates is a strong preference to shopping and researching on the go, which could result in more impulse buys and lead generations than ever before, so having a site that is crisp and clean is pivotal to attaining success in the mobile space – Source PowerTraffick.
Google claims that for every $1 spent in their AdWords program, the business will receive $2 back in revenue, generating a very basic, but very respectable, 200% return on investment (ROI). While there are, no doubt, some marketers that are making much more than that, there are also several that are underperforming per the industry average, but what this does prove is that the opportunity is there. A little knowledge and some trial-and-error, and it’s very possible to generate a consistently hefty revenue source.
In contrast to organic traffic who may simply be gathering resources to make an eventual buying decision, there is a significant difference in the amount of people who click on ads as opposed to native links that are ready to buy NOW. More than half (65%) of all customers click through a link to buy, which means that if you are not utilizing PPC campaigns in your business, you’re missing out on a ton of business. The beauty of PPC campaigns is that you only pay when they click on your ad, and with a 65% increase in revenue on ads, it makes for a very profitable equation.
It can be insanely hard to reach the first page for a keyword, but there’s no denying that reaching a point where your brand is more visible is vital to establishing awareness. For that reason, many businesses turn to paid advertising to “buy” their way onto page one. It seems to have paid off for many businesses too, as the average boost in brand awareness is 80% across the board, so if you’re looking for a way to improve your visibility, PPC advertising can be one of your best options.
The proof is in the pudding. For people who are on the fence about whether or not to invest in paid advertising, take it from the ones who are already engaging in it. 72% of current marketers who are operating budgets for businesses believe that the path to future success lies with increasing ad spend, as opposed to more traditional forms of marketing, such as print or television. Not only does PPC create more revenue, but it also increases auxiliary forms of business growth, such as brand awareness and customer development. The fact that more marketers are willing to increase their budget is a strong indication of a positive ROI.