PPC Statistics 2017-2018: Without a doubt, paid advertising is one of the best routes for any new business to take when either opening up a shop or looking to expand on their current momentum. Facebook and Google are the two behemoths in this industry at the moment, and fortunately, they have a ton of data to back up just how effective pay-per-click advertising (PPC) really is. Here are a few of the top statistics from 2017 that you should know.

1. 53% of Paid Clicks are From a Mobile Device

If you haven’t yet optimized your site for mobile, now is an excellent time to do so, since over half of all clicks in PPC across the spectrum come from a mobile device, and since customers are more ready than ever to leave a site if it isn’t optimized, you’ll want to make sure your customers have a great user experience. Check the loading times, optimize your images to make sure they load fast enough, test the caching, and perform other metrics to check your site. What this also indicates is a strong preference to shopping and researching on the go, which could result in more impulse buys and lead generations than ever before, so having a site that is crisp and clean is pivotal to attaining success in the mobile space – Source PowerTraffick.

2. An Average of 200% ROI for Paid Advertising

Google claims that for every $1 spent in their AdWords program, the business will receive $2 back in revenue, generating a very basic, but very respectable, 200% return on investment (ROI). While there are, no doubt, some marketers that are making much more than that, there are also several that are underperforming per the industry average, but what this does prove is that the opportunity is there. A little knowledge and some trial-and-error, and it’s very possible to generate a consistently hefty revenue source.

3. 66% of Customers Click On Purchasing Ads

In contrast to organic traffic who may simply be gathering resources to make an eventual buying decision, there is a significant difference in the amount of people who click on ads as opposed to native links that are ready to buy NOW. More than half (65%) of all customers click through a link to buy, which means that if you are not utilizing PPC campaigns in your business, you’re missing out on a ton of business. The beauty of PPC campaigns is that you only pay when they click on your ad, and with a 65% increase in revenue on ads, it makes for a very profitable equation. –

4. Brand Awareness Can Be Boosted 80% Through Ads

It can be insanely hard to reach the first page for a keyword, but there’s no denying that reaching a point where your brand is more visible is vital to establishing awareness. For that reason, many businesses turn to paid advertising to “buy” their way onto page one. It seems to have paid off for many businesses too, as the average boost in brand awareness is 80% across the board, so if you’re looking for a way to improve your visibility, PPC advertising can be one of your best options. – http://saasbrand.com/seo-ppc-statistics-2017/

5. 72% of Marketers Will Increase Their Ad Spend

The proof is in the pudding. For people who are on the fence about whether or not to invest in paid advertising, take it from the ones who are already engaging in it. 72% of current marketers who are operating budgets for businesses believe that the path to future success lies with increasing ad spend, as opposed to more traditional forms of marketing, such as print or television. Not only does PPC create more revenue, but it also increases auxiliary forms of business growth, such as brand awareness and customer development. The fact that more marketers are willing to increase their budget is a strong indication of a positive ROI.